Media & Advertising

With booming World economy, the Entertainment & Advertising sector continues its upward growth journey.

With booming World economy, the Entertainment & Advertising sector continues its upward growth journey. In response, media companies worldwide have embarked on a quest to create the most compelling, engaging, and intuitive user experiences. And as companies adapt, invest, experiment, and innovate to secure higher revenues and market share, they’re driving and capitalising on profound shifts in six key areas: business models, value chains, technology, content strategy, deals, and regulation.

We live in a day of marvelous technologies that give you easy access to a wide variety of media, including the Internet, mobile devices, video games, television, movies, music, books, and magazines. The information and entertainment provided through these media can increase your ability to learn, communicate, and become a force for good in the world. Advertising campaigns can be communicated through numerous venues, television, radio, or online for example, and part of your marketing research will be identifying the most effective venues for your target audience.

A product could have a terrific online campaign, but if your market research has identified seniors as the key target market that would not likely be the most effective use of your advertising dollars. For many target customers social media is becoming an ever more popular focus for advertising campaign as it can be a very inexpensive way to reach many different users. Internet, YouTube, Skype, Twitter, Smart-boards, Blogs and Podcasting are some of the successful tools that have changed the way language is taught.

  • We develop web-based (Software-as-a-Service), desktop, and mobile learning environments, including Web-Based Training (WBT), Instructor-Led Training (ILT), Virtual Instructor-Led Training (VILT), mobile learning (mLearning), Massive Open Online Course (MOOC) platforms, virtual classrooms, and blended learning environments using custom, proprietary, plus open source frameworks